Musings and notes on the media industry, and related matters of interest including technology, digital publishing and evolution of the Internet and new media. With particular reference to India.
This blog is not a lofty idealist perch. It believes in the business of the media.
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16 July 2008
What the Long Tail did next?
The Long Tail, did you say?
How about the tail wagging the dog?
Here is a company which is trying to aggregate chunks of the long tail and converting it -- or trying to convert it -- to a thousand-pound gorilla.