Musings and notes on the media industry, and related matters of interest including technology, digital publishing and evolution of the Internet and new media. With particular reference to India.
This blog is not a lofty idealist perch. It believes in the business of the media.
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14 July 2008
Can Pitchh.com make the ad biz more transparent?
My friend and fellow blog-world philosopher Rajesh Lalwani has brought in the business of competitive pitching into the open -- and on the Net -- with Pitchh.com. Yet to check this site out but the idea looks promising and disruptive. Basically, we can try to answer the question: If it is competitive, who should there be a closed loop?