Inside Bloomberg..reads like a movie script (And the discovery of a legendary journo!)

Anyone wants to write a Wall Street-meets-media movie script? This story on Bloomberg, whose terminals dot financial dealing rooms worldwide (and which played a vital role as Brand X during my years in Reuters) can provide valuable grist. A very good read.

Now, I wrote the para above a few minutes ago and wanted to find out who wrote that riveting, well-researched stuff that seemed like great journalism and great literature all at once. Turns out she is a colossal woman, knocking 80 years of age and a legend in her lifetime..
I did not grow up reading Fortune magazine, and therefore, I am not surprised I had not heard of her before. But I am patting myself on the back for smelling out such a figure by simply waking up to the quality of her work. Here is a biographical sketch of Carol J. Loomis, the author of that piece which I strongly recommend.