Musings and notes on the media industry, and related matters of interest including technology, digital publishing and evolution of the Internet and new media. With particular reference to India. This blog is not a lofty idealist perch. It believes in the business of the media. (Please leave your comments if possible. It helps)
10 July 2008
The Logic of the Four Screens
The "Silver Screen," television, PC and now mobile handsets --media convergence is increasingly about converging these four and optimising their mix. I am not even talking about print here. My friend Ajay Jain makes an interesting analysis of the four-screen play in his site here
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