If there was statistical evidence needed for the overkill that Indian news TV channels are doing with crime stories, especially the Arushi Talwar murder case in Noida/Delhi, it is here.
An article in The Hindu's Sunday magazine says: "A study by the Centre for Media Studies (CMS) says that six channels beamed news and special programmes on the double murder for 39.30 hours out of a total 92 hours prime time — from 19:00 hrs to 23:00 hrs — between May 16 and June 7."
Here is my prediction. In the next six months to one year, there will be a dramatic shift away from crime news.
A lot of this had to do in my opinion/interpretation with the prices of television and cable connections dropping to points where TV sets and satellite TV became affordable for millions. This class, which I call the "neo-TV-literate" was wooed with stuff that turned them on in the TRP game. At the same time, the cost of launching new channels and the imperatives of winning market share generated a cycle of "competitive populism" in the space from the supply side.
The cycle is playing out like an IPO boom in the stock market and something -- as they say -- has gotta give.
I do not expect gross TRPs to rule the roost at all and we will have an ordered play of TV news channels. I am not going into the ethical, social and responsibility-related issues here. Some of them are valid, but I don't believe in rantings passing off as informed discourse.
2 comments:
"Here is my prediction. In the next six months to one year, there will be a dramatic shift away from crime news."
Amen to that! Its a relief to hear such a prediction, especially when it comes from a media professional!
:0)
Very tthoughtful blog
Post a Comment