Now, Flash applications with embedded ads...(Mochi cobbles them up!)

Now, startup Mochi Media has got funded because it enables game developers to embed ads within their Flash games. This means Flash applications can become (after pdf files, Web pages et al) as a credible advertising platform. I think it has tremendous implications.
I didn't see any Indian name in the management, but I do wonder if the name came from the Hindi word for cobbler!