It is official, finally!
No less than the head of TAM says that news channel viewers don't really care much about "breaking news" --or who broke the news first, and are more concerned about quality of coverage. Here is the story:
http://www.exchange4media.com/impact_news.asp?news_id=17532§ion_id=30
And a reaction talk-shop:
http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=6&news_id=17576&tag=12303&pict=1
For at least 3 years now, channels have been breaking out trivial bits of information, and spending more time and money than brain work, in pretending to lead the field...Do viewers really care? Apparently, they want more value from the coverage.
Let us hope this would knock some sense into those who mistake rigged athletics for journalism.
1 comment:
Im delighted to read TAM's findings.
Post a Comment