22 February 2010

The Journo Trap: Who reads your stories?

Imagine a world where there are no television rating points (TRPs) for news channels.

Imagine a world where there is no broad circulation or readership metric for newspapers or magazine.

Imagine a world where journalists cannot quite claim their stories drive the business -- or one in which they can do EXACTLY that!

We seem to be getting there. But on the Web

AOL has started a new experiment in which stories on the Web are measured for popularity and the traffic shared. It is the closest journo stories got to post-paid billing a la telecoms.

Is that good for journalists?
Yes, if you are really good, and cribbing that your organisation does not take note of you. Or for you to fine-tune your work.
No, if your stories are meaningful in a larger social sense or giving you some personal fulfillment, but held accountable to some scoreboard.
Transparency is a two-way sword, I tell you.

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