Imagine a world where there is no broad circulation or readership metric for newspapers or magazine.
Imagine a world where journalists cannot quite claim their stories drive the business -- or one in which they can do EXACTLY that!
We seem to be getting there. But on the Web
AOL has started a new experiment in which stories on the Web are measured for popularity and the traffic shared. It is the closest journo stories got to post-paid billing a la telecoms.
Is that good for journalists?
Yes, if you are really good, and cribbing that your organisation does not take note of you. Or for you to fine-tune your work.
No, if your stories are meaningful in a larger social sense or giving you some personal fulfillment, but held accountable to some scoreboard.
Transparency is a two-way sword, I tell you.