But he is understandably a spokesman for journalism and journalist issues these days, for good reasons
1) He is at The Hindu, which likes to discuss media-related issues on its pages, especially those that relate to ethics
2) As a methodical prodder passionate about rural and social issues, Sainath comes from the "development/activist" school of journalism, and is thoroughly disturbed by the trivialisation of many serious issues
3) He writes well, with a strong tendency to marshall facts and use telling phrases which can match any lawyer or public orator.
Here he is, arguing about how the Indian media is almost systematically being held to ransom by the superficial troika of advertising, movie glamour and corporate agenda. Good, essential reading for media watchers.