Showing posts with label public opinion. Show all posts
Showing posts with label public opinion. Show all posts

27 October 2008

When it is your NGO, and our content...

What happens when one of the country's biggest firebrand social-environmental activists is accused of copyright violation? Sunita Narain is in a spot because her organisation seems to have merrily used content from Mint newspaper without permission.
Here is what the managing editor says in his blog.

Takes me back to that old expression of mine: Loser Generated Content.

Anybody who thinks content is free or should be, is a saint (which I think I am not), or making good money elsewhere and treats knowledge as charity.
It's time quality content producers become aware of their rights.

11 September 2008

A one-stop shop for PR folks accessing bloggers



 Here is how bloggers are getting together to engage with PR folks.My friend Ajay Jain at TechGazing is doing this.


The site is http://www.blognewsroom.com

25 August 2008

In the age of Internet, 'feedback' is out, 'feed-on' is in

Just for a lark, as I spoke to some public relations professinals the other day, I invented a word: "feed-on"..in response to somebody, who was asking about customer "feedback"
I am reminded my younger days, when some Delhi shopkeepers had a nice-lil board that said: "If you are not satisfied, tell us. If you are satisfied, tell others!"

These guys must make more sense in the age of Internet, where customer bad-mouthing can take wings and fly over emails, blog posts and sites like MoutShut that specialise in customer opinion. I have seen message boards in social networking sites raving and ranting about bad customer service or instances of short-changing.
Word-of-mouth loops have an authentic ring to them.
A decade ago (Sigh! During those pre-dotcom-bust days!) I attended the launch of a company that fancied itself as having a business model through the Web to connect companies to customers. It was called Planet Customer. It even went through a merger! Here is the story.
And then, the company disappeared. Here is what I found when I clicked the original URL: Just a plain domain site.
Where are you guys, when your dream is happening?