MediaWatch India

Musings and notes on the media industry, and related matters of interest including technology, digital publishing and evolution of the Internet and new media. With particular reference to India. This blog is not a lofty idealist perch. It believes in the business of the media. (Please leave your comments if possible. It helps)

10 March 2010

Content is King and Access is Emperor?

Content is King, but Access is Emperor. A thought provoking piece by Forrester analyst raises interesting questions on pricing of digital content.


Dr. Natalie Petouhoff ROI Of Social Media Social Media Club Presentation/ Forrester Research
View more presentations from drnatalie.
Posted by Madhavan at 4:20 pm

1 comment:

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5:55 pm

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Madhavan
Journalist, 25 years up in the profession --has worked for the Times group, Reuters and HT. Writes on nearly everything, but technology, policy and business have been the main focus areas.
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