2 September 2009

TOI, ET losing circulation in Mumbai: Is the Old Lady of Bori Bunder aging further?

I find this quite interesting.
Could it be true? The venerable Old Lady of Bori Bunder losing hold in her Victorian bastion? Are Hindustan Times and DNA eating into her vitals?
Or is it that thing called TV or Internet which is making readers less interested to pay for it?
I don't know, but it is clear to me that the newspaper business is headed for a real churning. The winners will be those who truly understand readers-- and that's easier said than done.
Here is the story with some details. Data is still pouring in.

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