To a whole generation of journalists, it was synonymous with Indira Gandhi, to whom he was a media advisor. Amazing how the next generation cannot even recall such names. All things must pass, yes.
From sans serif by churumuri on 9/2/08
sans serif announces with deep regret the passing away of Holenarsipur Yoganarasimha Sharada Prasad, aka H.Y. Sharada Prasad, the legendary Mysorean who served as media advisor to three prime ministers of India, in New Delhi, on Tuesday, 2 September 2008. He was 84 years old, and is survived by his wife Kamalamma, and two sons.
"Shourie", as Sharada Prasad was known to relatives and close friends, was born in Bangalore, educated at the University of Mysore and jailed during the Quit India movement. He joined the Indian Express group in Bombay in 1945, and was a Neiman fellow in journalism at Harvard University in 1955-56.
He edited Yojana, the journal of the Planning Commission, after which followed his stints at the prime minister's office between 1966-78 and 1980-88, under Indira Gandhi and later Rajiv Gandhi. During the Janata government, he worked with Morarji Desai for a few months before being posted as director of the Indian Institute of Mass Communication (IIMC).
The ultimate exemplar of the "Mysore School of Writing"—not too light, not too heavy—that R.K. Narayan, R.K. Laxman, T.S. Satyan among others exemplify, Sharada Prasad wrote books on Karnataka (Exploring Karnataka with Satyan), on the Rashtrapati Bhavan (The Story of the President's House), and on Pandit Jawaharlal Nehru (Selected Works).
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