So what is happening to content -- the broad word we use to describe everything from data and articles to video and audio --be it songs or news or movies?
With the coming of broadband, social media and blogs in a big way, the future could be "atomised" for piecemeal consumption of what used to be sold in big packages -- such as newspapers, TV channels and magazines. Here is my take on this after meeting Google's Nikesh Arora last week.
