I find it interesting, because it is written by an entrepreneur, not a journalist. His clear elaboration is welcome, but after going through it, I suddenly realised that something that is "useless" need not be "irrelevant".
Don't tell me people don't want credible, fair and lucid content.
My simple take is that journalism has moved one step back in order to be more relevant than ever before. In other words, the relevance has shifted to proving the same virtues all over again, but in an "open universe" that the Web and convergence enable.
You can't control the press or the editor, but over a period of time, by word of mouth and for sheer clarity, people will-- and in fact - do seek journalistic skills.
I experience that myself on both Facebook and Twitter, where I am like anyone, but get appreciated for journalistic skills. Some things don't change, though the circle might widen.