Musings and notes on the media industry, and related matters of interest including technology, digital publishing and evolution of the Internet and new media. With particular reference to India.
This blog is not a lofty idealist perch. It believes in the business of the media.
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6 July 2009
Online ad revenues zoom on....
Despite the recession, digital advertising is growing robustly--and in fact more so as advertisers find it sensible in getting the right bang for buck, says Zenith Optimedia. Here is a report.
I believe that's because online ads are so much more performance-oriented than normal print media ads. In most online ads a publisher gets paid only if a reader actively chooses to click on an ad. That's why online ads can deliver more targeted results. Wrote a bit on this here: Journalism is dead as we know it.
1 comment:
I believe that's because online ads are so much more performance-oriented than normal print media ads. In most online ads a publisher gets paid only if a reader actively chooses to click on an ad. That's why online ads can deliver more targeted results. Wrote a bit on this here: Journalism is dead as we know it.
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