6 July 2009

Online ad revenues zoom on....

Despite the recession, digital advertising is growing robustly--and in fact more so as advertisers find it sensible in getting the right bang for buck, says Zenith Optimedia. Here is a report.

1 comment:

Ankur Banerjee said...

I believe that's because online ads are so much more performance-oriented than normal print media ads. In most online ads a publisher gets paid only if a reader actively chooses to click on an ad. That's why online ads can deliver more targeted results. Wrote a bit on this here: Journalism is dead as we know it.