Musings and notes on the media industry, and related matters of interest including technology, digital publishing and evolution of the Internet and new media. With particular reference to India.
This blog is not a lofty idealist perch. It believes in the business of the media.
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29 April 2009
Online video may challenge TV, but ads are another story
I have argued that "anytime,anywhere" video through the Internet is going to kill prime-time TV, but then, there is a key puzzle that is yet to be solved. What happens to advertising money? Web is not quite TV when it comes to ad money--at least not yet. Here is a report that says the jury is out on the Web as an advertising medium.