2 April 2007

More evidence of how TV is dying (but video is not, if you please!)

I came across a news item today about how someone just plugged a small video projector to his mobile phone at an airport and got fellow passengers at the lounge viewing a large wall screen -- watching something of HIS choice!!
Also read this very interesting research forecast about a video projector that can fit into one's pocket. Miniaturisation of the media in digital format clearly means that "every person is a broadcaster" and "every phone is a channel!"
As I have never tired of saying on this blog, this has tremendous implications for the media industry and the future of media buying/branding/advertising et al.

Here is the link:


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