So what is the next thing that is going to change the way TV is understood?
Tivo which enabled recording of TV programmes so you could watch it anytime has tied up with Yahoo--which means an eventual popularisation of TV recordings.
Now comes Sling Media, a company which enables travellers to watch their TV programmes anywhere, through its device--which has no subscription fees--through a PC.
Check out these:
http://www.time.com/time/business/article/0,8599,1129528-2,00.html
http://www.slingmedia.com
http://www.tivo.com
We have mounting evidence that TV, as a medium that enabled collective, forced viewing that gave rise to the mass medium and prime time is giving way to "anytime, anywhere" video.
In other words, TV programmes will become like books, to be bought or consumed in a manner that is flexible to the viewer.
Plenty of implications there for advertisers and media buyers--and ergo, for media companies and journalists/entertainers.
