TOI, ET losing circulation in Mumbai: Is the Old Lady of Bori Bunder aging further?

I find this quite interesting.
Could it be true? The venerable Old Lady of Bori Bunder losing hold in her Victorian bastion? Are Hindustan Times and DNA eating into her vitals?
Or is it that thing called TV or Internet which is making readers less interested to pay for it?
I don't know, but it is clear to me that the newspaper business is headed for a real churning. The winners will be those who truly understand readers-- and that's easier said than done.
Here is the story with some details. Data is still pouring in.

Remembering how newspapers were produced in the 1970s

I remember the time in the 1980s when I started out in a newspaper.

The ticker tapes, also known as teleprinters, made a loud noise

They were accompanied by the sound of clattering typewriters going tik-tak-tuk-tak and triiiiiiiiiiiiiiiiiiiiiiing when the line changed.

Copies were edited by hand, with sub-editors using symbols that resembled today's software code.

They were composed in molten lead in a dingy room below, and laid out for proofing by men in blue uniforms.

We had to mind our steps as we moved down, and be careful not to let the black ink touch our shirts or the molten lead burn our hands

Proofreaders, many in thick glasses that served as career souveiners, matched copy with proofs.

One separate machinist operated a contraption that composed headlines.

Things have come a long way to Twitter!

Read this to get an idea of how things were then